Karma Design: New sub-brand and logo for our line of built-in kitchen appliances.
Prague 11.5.2006 – The logo known to generations of consumers for a wide assortment of Karma gas appliances has been redesigned after almost one hundred years of its existence. Built-in kitchen appliances made by Karma Český Brod will be sold under the new brand KARMA DESIGN starting 1 June 2006 . With this new line the company is also introducing a new logo.
“In connection with expansion into new segments and the overall rejuvenation of our company’s assortment, we have decided to create a new sub-brand for our line of built-in kitchen appliances,” says Pavel Janeček, General Director of KARMA Český Brod. “With this step we want to give a sign that Karma is not only a traditional manufacturer of heaters and on-demand water heaters, but also that with its assortment of built-in kitchen appliances it is also a young and virulent player in the kitchen segment. Our kitchen appliances meet the most demanding requirements of our clients, both in quality and appearance, and their popularity keeps on growing,” adds Pavel Janeček.
Karma founded in 1910 in Prague’s Vysočany district by Karel Macháček and the first letters of his name gave the company its name. The progressive businessman hardly suspected that Karma would be for many years an institution and thanks to this a universally used synonym for gas appliances. In any event the company successfully developed, prospered through the First Republic and also survived W.W.II. All so that it would be nationalised in 1950. In 1992 the joint stock company Karma Český Brod, which built successfully on the tradition and promising roots and expanded not only its market but also its selection.
Today not only an integral line of stoves is sold under the brand name Karma, where Karma is a leader on the Czech market, but appliances for heating utility water, air conditioning units and, for its third year already, the already mentioned built-in kitchen appliances are also included. It is precisely dishwashers, cooktops, built-in ovens, built-in and oven and oven hood sets in the Karma brand which, through their high quality, called for their own line with a new name and logo.
Products included in the KARMA DESIGN brand are in perfect harmony with the requirements of the 21st century. Thanks to them, modern consumers can have the kitchen of their dreams, tailor designed to their individual needs. KARMA DESIGN built-in appliances are a guarantee that you do not have to limit yourself in anything or by anything. KARMA DESIGN is a pure symbol of independence. The motto Symbol of Independence will also accompany the new line of appliances as a slogan for this year’s ad campaign.
“We dedicated a long period of intense attention to the preparation of the new KARMA DESIGN logo, just as to the actual naming of the sub-brand. For both we considered a countless number of versions, while the resulting selection was determined based on the opinions of professionals from the fields of graphic design, marketing and advertising,” explains General Director Pavel Janeček. “I must admit that I am very satisfied with the results,” he adds.
The current logo, however, will continue to be used at the company’s corporate logo and the logo for other product lines – gas heaters, appliances for heating utility water and air conditioning.